Execute big ideas at the speed of start-ups in 5 easy steps
Develop the best possible understanding of the users, theirs needs, by immersing into their worlds and gaining powerful insights.
Define the business problem that needs to be solved considering all the available sources of insights.
Let imagination and expertise have their say and gather possible solutions to solve the problem. Keep the practical ones at hand.
Keep only the best ideas (solutions) and simulate them in an easy and fast way
Explore the prototypes with users and various peers to test their value and get even more insight to the solution.
Any business problem can be solved using reframing mechanisms and creative tools that tackle common sense and a deeper understanding of how people think and act.